anatomy of a story
Original reporting is so much more than reciting tidbits of information gathered hastily to hit a 5pm deadline. It all starts with a problem that needs a solution, and the steps get laid out from there. The stories our reporters uncover at CBS 2 are sometimes hard to find, but they are never hard to tell. These promos dissect the anatomy of a story from conception to final reports.
AWARDS
2020 Emmy For Outstanding Achievement in Promo (Single Spot) | 2020 Emmy For Outstanding craft achievement in art direction / animation / graphic design (part of composite) | 2020 iBA Silver dome Award for best use of design (part of composite)
Art Director: Sarah Urquhart Graphic Artist: David Johnson WRITER/PRODUCER: Cornelius Mack
VOICELESS
Premiering on Super Bowl Sunday, this image spot focuses on both literally and visually amplifying viewer’s voices through a sound wave motif so that the stories they tell never fall on deaf ears. We’re listening. We hear you.
AWARDS
2021 EMMY FOR OUTSTANDING CRAFT ACHIEVEMENT IN ART DIRECTION / ANIMATION / GRAPHIC DESIGN (PART OF COMPOSITE)
creative Director: Sarah Urquhart Graphic Artist: David Johnson producer/audio mixer: Cornelius Mack
HAPPY HOLIDAYS
There are so many different ways people chose to celebrate the holidays, but no matter how people celebrate there is one winter snack that remains universal. Cookies. This playful stop motion promo, which aired in cities across the country, wishes everyone Happy Holidays.
AWARDS
2020 Emmy For Outstanding craft achievement in art direction / animation / graphic design (part of composite) | 2020 iBA Silver dome Award for best use of design (part of composite)
Art Director: Sarah Urquhart Graphic ArtistS: David Johnson & sarah urquhart
a MORNING experience
The morning newscast at CBS Chicago is more than just an average newscast. It is a morning news experience that puts the viewer directly in the center of the comings and goings of each and every day. This spot pulls the CBS 2 morning news energy into a fast-paced, kinetic, type-driven promo.
AWARDS
2020 Emmy For Outstanding craft achievement in art direction / animation / graphic design (part of composite)
Art Director: Sarah Urquhart Graphic Artist: David Johnson writer/producer: matt stanford
city in your hands
Downloading the newly launched CBS Chicago App is like having the entire city in the palm of your hand. Just peel back the layers and everything you need to know is there. This spot was really meant to emphasize the convenience of easily getting relevant news stories whenever, wherever.
